The three top secrets for Search Engine Optimisation

There are three key secrets to Search Engine Optimising a website:

1) Use CSS, Standards Compliant Coding and Semantic Coding

The most important thing you can do with your own website is to use HTML and CS the way it was intended. This means:

• DON'T use font tags
• Have a page title that describes the content
• Use headings - but use only one Heading One
• DON'T trap content in an image
• DON'T use click here for a link, use words to describe what the link is like 'send us feedback'

2) Pepper your site with Keywords

Make sure your keywords are used everywhere. In your page title, in your body copy, as alternate text for an image. You can make special keyword rich pages too but make sure they actually make sense!

3) Quality Links are paramount!

Once your own site is OK you need to get other website to link to your website. You don't want just any links either, you ant quality links from quality pages that already have a good Google Page rank.

You also don't want to have to link back to the site, that can kill the benefit of the link.

Also with these links you want them to use your keywords, like Widgets Sydney, not just your name or domain name.

Summary

You can see how the first two items are really about getting your own site in order. If the Google Spider can't read the content of your website then no matter how many links in you have you still will not get the best results.

With the first tip it's really best that you get someone who actually knows what they are doing to make sure your site is optimised properly! The other two you can do all by yourself using Sliced Bread Content Management tool to manage your website.