Challenge
Urban Flower is a well established Sydney based florist who has been continuously operating for over twenty five years. Winston Jeffrey, the owner knew he needed to improve the functionality and look a=of the website and make sure that customers came back to order, “I realised that if I wanted to drive leads and traffic to the website, we had to invest in an attractive and simple-to-use site,” says Jeffrey
Solution
Several years ago Urban Flower chose enflexion and Flower Store In a Box for their eCommerce partner, starting off small and growing with the times and technology. Choosing to add on technology as it became available including a mobile website and in 2011 an iPhone Application.
Outcome
Urban Flower has seen year on year excellent growth from 2008 to 2010, revenue increased 83 per cent. And that figure is still growing.
Technology
Sliced Bread
eCommerce Platform
Flower Store In a Box
Mobile Website
Unique Functionality
