5 Simple Sales Rules to Remember!
The number one mistake that many small businesses make is not following leads up in timely manner, and in some cases not following leads up at all!
The number of times I personally have completed a web form, sent an email request or even phoned and asked for information on a product or service and have never gotten a response is immense!
When a customer makes an enquiry it means that they are already interested in your product or service and half the sales battle is already won!
And here are the 5 simple rules and ideas for making sure you maximize every sales opportunity.
Simple Sales Rules
1) Always respond to an enquiry as soon as you get it.
This can be as simple as an email back saying thank you for your enquiry, we will get back to you within 24 hours etc.
2) Keep to your agreed timeframe
There is nothing worse than being told that someone will get a quote to you by 5pm and not do this. If you can’t meet the deadline, then email the person and tell them.
3) Create Pre-Written Responses
If you get asked for the same information on a regular basis then have it pre-written with spaces to customize the response. It saves you time and means you can get the response back quickly.
4) Follow up if you don’t hear back
If you have followed up to the enquiry and sent the required response, don’t be scared of contacting the customer a couple of days or a day later. And especially don’t be afraid of asking for the sale.
5) Remember to follow up in ‘about six months’
I can’t count the number of customers we have won where after their initial enquiry they have asked us to call them back in three, six, twelve or more months later. Sometimes we get the sale just because we do remember to follow up even after a year has passed.
Sales is all about discipline and keeping adequate records and reminders. Why not talk to us here at enflexion about linking your sales management system with your website so you never make the top small business mistake that so many businesses make.
