EMAIL STATIONERY
Its Powerful, Cost-Effective, Consistent Branding
By Sandy Bullon Bright Ideas Marketing June 2005
Gone are the days when I would queue impatiently at the post office to buy stamps for direct mail shots. Nowadays boxes of unused, vaguely yellowing, envelopes and expensive ‘hard copy’ letterhead have been shoved to the back of the stationery cupboard, taking up space and dormant - like relics from another era.
Today most business is done instantly with the flick of a mouse and the press of the ‘send’ button. Meetings are arranged, drafts are sent, prospects are approached, quotes are approved – a large proportion of business to business communication is now carried out on line.
How many emails do you personally send in any day ……. 10, 15, 30? Think about it ……. If each of your email communications was presented on ‘email stationery’ each communication would compound and strengthen your branding message.
On arrival on your recipient’s computer screen, email stationery builds instant recognition of your logo design, colours and branding message and of course incorporates the clear marketing of your web address.
Unlike a standard email ‘signature’ that appears at the bottom of your email (usually in regular font and with little thought except to give your contact detail), email stationery arrives with colour, life, and energy - YOUR BRANDING - right at the top of the page and additionally as a sign off at the end of your email.
Here are the Benefits
- Cost effective
- Easy and fast to set up by enflexion, contact a consultant now to discuss
- The email stationery is embedded and opens instantly so no need for recipient to decide whether to open or delete an attachment.
- Continual communication with any one recipient builds your branding effortlessly
- Enables you to make a strong, immediate on-line impression – gives you credibility
- Gives you another opportunity to sell your product in a colourful and interesting way (and of course doubles or triples that exposure if your email communication or ‘offer’ is valuable/interesting enough to be forwarded on.
Sandy Bullon is the Principal of Bright Ideas Business Development and Marketing - a 'when you need it' innovative service for businesses who require the continuity of strategic marketing on a regular, part time basis. Sandy can be contacted on sandy@brightideasmarketing.com.au or on Mobile 0425 297 662
enflexion produced the website for Bright Ideas Marketing - http://www.brightideasmarketing.com.au
