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Use Twitter for SMS Marketing

The web is full of cool and exciting technologies that you can use to enhance your business. By now we all know just how effective email and SMS marketing can be for driving traffic to your website.

SMS marketing can be expensive proposition cost up to 20 cents for each SMS sent. Which means if you have a list of 10000 people to send a message out can cost you a whopping $2000 (although you can get bulk discounts for about $1200).

Instead why not harness the cool power of a social networking site like Twitter.com that’s free?

What is Twitter?

Twitter is a social networking site that allows you to send short messages to anyone who is ‘following you’. Twitter offers a way for people to provide more detailed status updates to their friends, family and contacts. And, then delivers those updates across a variety of different media through your website, over instant messaging or by SMS to your mobile phone.

It's not just for individuals.

Loads of companies are now using Twitter as an important marketing tool, BBC News sends out news items, Apple bypasses the normal media and sends out news and product releases by twitter to their thousands of followers.

How do you Twitter

Getting stared with Twitter is a snap, just create a free account, you don’t need to verify or even enter a mobile phone number. You can use the web interface at Twitter.com to send out your Twitters, or we even have a Twitter Plug-in for Sliced Bread. You can also have multiple Twitter accounts you just need a separate email address for each account.

So how can you use Twitter for your business?

Think of twitter like you would any communication channel, except you have to get your message across in 140 characters. So if you are needing to send a URL to a webpage use Tinyurl.com to turn the long link into a short link!

The sorts of things you may want to send as a Twitter are:

  • News Items;
  • Special offers with Coupon Codes;
  • Business News etc.

How do people follow your Twitter?

First off the people need to be a member of Twitter and have verified their mobile phone. Then they can visit your twitter page on the web though a link just like:

http://www.twitter.com/enflexion

Then they just click on Follow and they will get an SMS each time you Twitter. It’s that easy and it’s free!

What else can you do with Twitter?

You can list your latest twitters on your website automatically if you want or if you want to encourage people to ‘follow’ your twitters make Twitter only offers to your customers.

Like all good marketing ideas you still need to promote it, both on your website and offline in your marketing collateral. It’s all about finding new and creative ways of promoting and marketing your business through technology.

Why join Twitter today?

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