Search Engine Optimisation &
online marketing of your new website
Author: enflexion June 2005
Once your website is up and running you need to get it listed in the main search engines and increase your search engine rankings. There are many ways of achieving this and this guide outlines the most effective methods and how to use the Sliced Bread Website Content Management Solution to assist your optimisation process.
An extraordinarily high percentage of visitors are generated from search engine traffic (sometimes up to 85% of a website’s traffic) getting listed and having a high search ranking is vitally important to your business!
Before registering your website with any search engine, directory or swapping links you must ensure that your website is complete and does not have any broken links, images or unfinished pages!
The main search engines are:
- AltaVista
- AOL
- Fast
- HotBot
- IWon
- Lycos
- MSN
- Netscape
- Open Directory
- Yahoo!
Steps in this Guide
There are nine main steps in starting the process of adding your site to the search engines and increasing your ranking.
- Step One - Choose Your Keywords
- Step Two - Create a Site Summary
- Step Three - Optimising your website with keywords
- Step Four - Create Keyword Rich Pages
- Step Five - Register with The Open Directory
- Step Six - Register with the Search Engines
- Step Seven - Swap Links with other websites
- Step Eight - Sharing Content
- Step Nine - Add your site to directories
- Summary of Search Engine Optimisation
It is important to remember that this is not something that you do once, but it is an ongoing process.
Google probably the most important of all search engines uses three factors when linking to your site and where your site will be listed in search returns:
- Whether you have the keywords it is looking for in the content of your website
- The number of other websites that link to your website; and
- The words they use to link to you.
It is also important to note that the website linking to your site must also be in Google and itself have a high ranking. The steps detailed in this document help you to optimize your website for search engines and increase the ranking you already have.
